Westward

Westward Marketing Terms of Service

These Terms cover the website and marketing service you buy from us. They are written to be read without a lawyer.

1. Who we are, and a few definitions

Company: WESTWARD MARKETING LLC, a Montana limited liability company

Website: westwardmarketing.ai

  • "We", "us", and "our" mean the company above.
  • "You", "your", and "Client" mean the business that subscribes.
  • "Services" means the work described in section 2.
  • "Plan Description" means the description of the plan shown on your order or checkout page on the day you subscribe.
  • "Site" means the website we build, host, and run for you.
  • "Client Content" means what you give us or what we collect for you: your logo, your photos, your text, your business information, and your customer and lead records.
  • "Subscription" means your monthly plan with us.

2. The Services

We provide the Services set out in the Plan Description for the plan you buy. The Plan Description is part of these Terms. If the Plan Description and these Terms disagree about what is included, the Plan Description decides what is included.

Today the plan includes:

  • A business website
  • Lead relay, which means calls and form fills delivered to you by text
  • Same-day edits on request
  • Hosting and upkeep
  • Review requests
  • Missed-call text back
  • Marketing campaigns
  • Search visibility work
  • A monthly plain language report of activity

We may improve how we deliver these Services over time. If we remove something significant from your plan, we tell you first under section 15.

Build and launch timing is covered in our Fulfillment Policy. Text messaging features turn on only after carrier registration is approved. See section 9.

3. Term, renewal, and cancellation

  • Your Subscription runs month to month. There is no minimum term and no contract length.
  • It starts the day you subscribe and renews automatically each month until you cancel.
  • You can cancel in any month. Email us at lyman@westwardmarketing.ai or cancel through your account. We never make you call to cancel.
  • Cancellation takes effect at the end of the billing cycle you are in. The Services keep running until then, and we do not bill you again after that.
  • There is no cancellation fee.
  • We may end the agreement by giving you 30 days written notice. We may end it sooner if you use the Services unlawfully. See section 9.

4. Fees, billing, and usage charges

  • The Subscription is $297 per month, billed in advance through Stripe. Your card is charged on the same day each month.
  • There is no setup fee and no build fee.
  • Usage charges are separate. Text messages, voice minutes, and phone number rental are billed to you as you use them, the same way a phone line works. The rates are on the current rates sheet, which we give you before your service starts.
  • If we change the Subscription price, we give you 30 days written notice before the new price takes effect. If you do not want the new price, cancel under section 3 before it starts.
  • Taxes are added where the law requires them.
  • If a payment fails, we tell you and try the card again. If it stays unpaid, we may pause the Services until it clears. We contact you before we pause anything.
  • Refunds are covered in our Refund Policy.
  • Usage runs on a small prepaid balance. When the balance runs low, it refills automatically from your card in a fixed amount, which is how usage billing works on the platform everyone in this industry runs on. The difference is that we show you the refill amount and the trigger point before your service starts, you can change both by asking, and every refill appears on your receipt.
  • If you cancel, whatever is left of that balance comes back to you. We do not keep unused money.
  • We do not ask you to give up your right to dispute a charge with your bank.

5. Your content and data

  • Client Content is yours. It stays yours the whole time and after you leave.
  • You give us permission to use Client Content only to run the Services for you, and only while you subscribe.
  • Your customer list and lead records are yours. We hold them as a service provider working on your behalf. You decide how they are used, and you are responsible for the consent behind them. See section 9.
  • You can ask for a copy of your Client Content and lead records at any time while you subscribe. After you cancel, you can still ask for a copy for 60 days. After that window we may delete it.
  • You confirm you have the rights to everything you give us.
  • How we handle personal information is covered in our Privacy Policy.

6. The website and our materials

  • We own our templates, page designs, code, automations, workflows, report tooling, and know-how, along with anything we built before we started working with you. Those are our materials.
  • While you subscribe, you have permission to use the Site we build and run for you, for your own business.
  • The Site is licensed to you while you subscribe. When your subscription ends, that license ends with it and the Site comes down. Your domain and your Client Content are always yours, under sections 5 and 7. If you want to take over the site itself, talk to us and we will look at options with you.
  • Client Content inside the Site is always yours under section 5.

7. Domain

  • Your domain is registered in your name from day one. It is yours.
  • If you already own a domain, you keep it. You give us the access we need to point it at the Site.
  • If we register a domain for you, we register it in your name as the owner.
  • You can move your domain to another provider whenever you want. We charge no transfer fee, and we will never hold your domain to keep you.

8. Phone numbers

  • We can set up a phone number for lead relay, missed-call text back, and campaigns.
  • The number rental and the calls and texts that run through it are billed under section 4.
  • If you cancel and want to keep the number, contact us. We will work with you on the options, including porting where the carrier process allows it.

9. Acceptable use and messaging compliance

Consent is yours to own.

  • You are responsible for having permission to contact the people we text or call for you, and for being able to show that permission if someone asks for it.
  • The rules that apply include the TCPA, CAN-SPAM, Do Not Call rules, and the privacy and messaging laws of your state.
  • Opt-outs have to be honored. Our tools honor STOP automatically. You may not work around an opt-out.

Carrier registration, stated plainly.

  • US carriers require every business that sends texts through a platform to register. This is called A2P 10DLC.
  • We file that registration for you on day one and we handle what the carriers ask for.
  • The carriers decide, and approval can take up to 30 days.
  • Text messaging features, including missed-call text back, review requests, and campaigns, turn on only after approval comes through.
  • We cannot promise approval and we cannot speed it up.

Call recording.

  • We may record sales calls and testimonials for quality and training purposes. We tell you when a call is being recorded.
  • A testimonial recording is never published without your permission, and section 13 governs how we show work.

Lawful use.

  • Use the Services for your real business and for lawful purposes.
  • Do not send content you do not have the rights to. Do not send content that is illegal, deceptive, harassing, or hateful.
  • Do not try to break, overload, or reverse engineer the platform.
  • If a carrier fines or penalizes us because of messages you asked us to send, that cost is yours.
  • If you break this section, we may pause the affected feature, and we may end the agreement.

10. What we do not guarantee

We work hard on results and we report on them every month. We cannot promise them. Leads, rankings, and revenue depend on things outside our control, including your market, your prices, how fast you answer, search engines, carriers, and the platforms we build on. So:

  • We do not guarantee a number of leads, calls, or customers.
  • We do not guarantee a search ranking or a position on a results page.
  • We do not guarantee any amount of revenue.
  • The Services are provided as they are. We aim for steady uptime and quick fixes. We do not promise the Site or the platform will never go down.

11. Limit on liability

  • Our total responsibility to you for any claim connected to the Services is limited to the fees you paid us in the 12 months before the claim.
  • Neither of us is responsible to the other for indirect, incidental, special, or consequential losses. That includes lost profits, lost business, and lost data.
  • Some states do not allow limits like these. Where that is the case, these limits apply as far as the law allows.

12. What happens when you cancel

This section is written so there are no surprises. When your cancellation takes effect:

You keep:

  • Your domain. It has been in your name since day one.
  • Your content: your logo, your photos, your text, and your business information.
  • Your customer list and lead records, exported under section 5.
  • Reviews that landed on your Google profile while we worked together.
  • Whatever is left of your prepaid usage balance, refunded.
  • Every lead, call, and customer the Services produced while they were running.

You lose:

  • The Site as a running website. See section 6.
  • The phone number and the lead relay, unless we arrange a port under section 8. Missed-call texts stop and form routing stops.
  • The automations: review requests, follow up, and campaigns.
  • Hosting, upkeep, same-day edits, and support.
  • The compounding. Ranking work, review velocity, and list growth stop moving forward.

We will never claw back anything that is yours. Leaving stops the work going forward, and that is all it does. Your data stays available to export for the window in section 5.

13. Showing our work

  • We may show the Site in our portfolio, in case studies, and on our own website, and we may name your business as a client.
  • We only state facts we can back up. We never invent results, reviews, or quotes.
  • You can opt out at any time by emailing lyman@westwardmarketing.ai. We remove your business from new materials within 10 business days of your request.
  • Your customer data is never part of any showcase.

14. The odds and ends

  • Neither of us is responsible for delays caused by events outside reasonable control, such as natural disasters, outages at the carriers or platforms we build on, or changes in the law. Whoever is affected tells the other and catches up as soon as reasonably possible.
  • You may transfer this agreement to a buyer of your business if you tell us in writing. We may transfer it if our business is sold or merged, and these Terms still protect you afterward.
  • Legal notices to us go to lyman@westwardmarketing.ai or 1239 Harvard Avenue, Billings, MT 59102. Legal notices to you go to the email address on your account.
  • If a court finds part of these Terms unenforceable, the rest still stands.
  • If we do not enforce a right once, we have not given it up.
  • These Terms, the Plan Description, and the policies they reference are the whole agreement between us about the Services.

15. Changes to these terms

  • We can update these Terms.
  • We give you 30 days notice by email before a change takes effect.
  • If you keep using the Services after that date, the updated Terms apply to you.
  • If you do not want the change, cancel under section 3 before it takes effect.

16. Governing law and disputes

  • These Terms are governed by the law of Montana.
  • Any dispute will be brought in the state or federal courts located in Yellowstone County, Montana, and we both agree those courts may hear it.
  • There is no forced arbitration in these Terms and no class-action waiver. You keep your normal legal rights.
  • Please talk to us first. Most problems get solved with one phone call.

17. Contact

  • Company: WESTWARD MARKETING LLC, a Montana limited liability company
  • Website: westwardmarketing.ai
  • Email: lyman@westwardmarketing.ai
  • Address: 1239 Harvard Avenue, Billings, MT 59102
  • Phone: (406) 861-8546

Last updated: August 25, 2026